The Sun begins to Set, but is Java on the rise?

As my colleage Paul said, you just can't make this stuff up. Jonathan Schwarts blogged that they are changing the Sun Microsystems stock symbol from SUNW to JAVA. Isn't that about as smart as changing IBM's ticker symbol to, oh LINUX, or maybe AIX? Most big companies that are successful build a rounded portfolio; to emphasize something that is so close to being a commodity as the rallying call for an entire company suggests that perhaps there isn't enough sunlight getting into the corporate offices at Sun any more. As a company which once set the standard for workstations, networking, networking file systems, etc., I think this is a pretty silly move and sounds more like desperation. This seems more like a child yelling "look at me! look what I did!" than a company with a clear vision of the future and their part in it.